BRACELETOFBORDEAUX.COM

Posts Tagged ‘Into’

Rubber bracelets have become the poplar way today to champion a cause or to promote a message. The Lance Armstrong Foundation started the rubber bracelet craze with the first rubber bracelets that were sold for $1 each to raise money for cancer research. The slogan imprinted on these rubber bracelets is “LiveStrong”.

Today, many non-profit organizations have chosen to follow in their path. Pink rubber bracelets are sold to promote breast cancer awareness. Patriotic rubber bracelets are colored with red, white and blue. Schools can choose rubber bracelets imprinted with the school motto or school name in the school colors.

Rubber bracelets may not even promote a single cause, but are used by some to promote a philosophy or way of life. Teenagers may have matching bracelets that say “Best Friends Forever”. Families of military personal can wear rubber bracelets with the slogan “Support Our Troops”. Church youth groups may promote their faith with slogans such as “Faith”, “Believe”, “Hope” or “Strength”. Humane Societies and animal shelters have chosen slogans such as “I Love my dog” or “I love my cat”. I imagine that there may be thousands of slogans imprinted on rubber bracelets today. The only limit is the imagination.

The bracelet craze until recently was confined to the non-profit organizations and causes. However due to their immense popularity, that is no longer the case. Instead of dying out, it seems that the rubber bracelet craze is becoming stronger than ever. Even today, rubber bracelets are even making their way into corporate America to promote company ideals. According to the Detroit Free Press, Ford Motor Company is also promoting itself with these trendy rubber bracelets. Many Ford Motor Company executives are spreading their message while wearing a blue rubber bracelet. The message is simple –“Red, White and Bold” and is designed to promote it’s “American Innovation campaign”

The rubber bracelets are made from silicone. They can be produced quickly, cheaply and easily. The can be colored in almost any conceivable color or colors. Some bracelets today are even glow in the dark. Typically the bracelets cost 25¢ or less when produced in large quantities. They are then sold individually for about $1 each.

The rubber bracelets have helped schools raise money for athletics, churches raise money for charity. The have certainly helped non-profit medical foundations raise money for medical research. With the next step of corporate America, led by Ford Motor Company, will the rubber bracelets also help bring success to American businesses? Only time will tell us that answer.

As an active jewelry designer who attends meetings and workshops all the time, I hear a lot of jewelry business owners complaining that their online stores are not a success at all. I used my web design experience and a lot of research in the domain to gather a few hands-on tips for you to use and turn your online jewelry store into a business success.

Photos that sell the product – The most important thing you have to remember when you have an online jewelry store is that your customer will not be able to feel your jewelry or try it on to see what it looks like. Therefore, clear photos that show as much detail as possible are very important because, afterall, the photo sells the product. Multiple photos for each item are very helpful to show your potential customer all the details. If you have a necklace, try to have at least one photo on a stand, so they can see what it will look like around their neck. If your necklace has a pendant, take an up-close photo of that alone, so you can show all the details of the stones used. When taking photos of jewelry it is crucial that you do that in daytime, without flash. This approach will show the true colors of the stones used without unnecessary reflections.

Search-friendly sites – If you have the possibility to add a search function on your site, please do so. People don’t always know the names of the stones they are looking for and a search functionality will give them the possibility to look for pieces that have a certain color for instance. The idea here is to create the easiest way for your clients to find what they want. When somebody looks for a pearl bracelet, it will be much easier to type that in the search box and hit “Go”, than look through your entire bracelets category to find what they want. Having a search function on your website will be very helpful to your customers but it will certainly add a little more work for you. When you add a product to your store you will have to always remember to tag it with terms that other people might be searching for.

Detailed information – Product descriptions are very important as well when it comes to online jewelry stores. After your client sees the photos, they will want to know what was used to make that piece of jewelry. Try to give as many details as possible about the materials and techniques used as well as sizes. The overall size of the necklace is important, but also include the size of the pendant if you have one, as photos don’t always show the true ratio of the pendant. If you are a custom jewelry designer, I found that people are always interested to find out what your inspiration was. Share that with your visitors and raise their interest in your products.

One size doesn’t always fit all – Since you are selling items that people wear, remember that “One size fits all” doesn’t always apply. Create your jewelry at standard sizes, but always offer people the opportunity to order a smaller or larger item. This way you will increase your clientele.

The price is right – Last but not least, price your jewelry pieces right. As there is a significantly large number of online jewelry stores, you have to be competitive, but at the same time respectful of your work and the materials you use. The art of pricing is probably one of the most difficult, and there is no exact formula or how-to. Using your best judgement and a lot of research in the market area that you are trying to reach, you can find the formula for your prices.